A simple test is in internet explorer hold down the left side or your mouse and highlight text. If you can highlight it, is is probably html and ok. But if you get a circle with a line across it, your text is in a picture and you need to make changes! A simple test is in internet explorer hold down the left side or your mouse and highlight text. If you can highlight it, is is probably html and ok. But if you get a circle with a line across it, your text is in a picture and you need to make changes! This is "code-swapping," which is also sometimes done to keep others from learning exactly how the page ranked well. It's also called "bait-and-switch." The downside is that a search engine may revisit at any time, and if it indexes the "real" page, the position may drop. Doorway pages have become big players in todays search engine placement stakes. Now almost every search you do on a competitive keyword or phrase will invariably yield several doorway pages vying for a top 20 placement. |
