Does this mean doorway pages are spam? Not at all. There are certain circumstances where, if you want to be found successfully on the search engines, you will need to build a doorway page to overcome certain design constraints. This is due to the limitations search engines have with regards to spidering pages generated dynamically (such as cgi pages) or if your site relies heavily on the use of frames or java script. Does this mean doorway pages are spam? Not at all. There are certain circumstances where, if you want to be found successfully on the search engines, you will need to build a doorway page to overcome certain design constraints. This is due to the limitations search engines have with regards to spidering pages generated dynamically (such as cgi pages) or if your site relies heavily on the use of frames or java script. What does this accomplish? First off you now have 3 extra indexes so you have increased your exposure 3 fold. The biggest advantage is that you have made it easier to match several different queries. How does this accomplish that? Once you get past the picture and image problem , you should then use the h2 ref. The "h2" tag and text containing more keyword phrases are the next items that should be on your page. |
