Choose your keyword phase carefully. Very often you will be better off creating doorway pages for secondary keyword phases rather than dominant ones i.E. Search terms that are less popular or less main stream. You are likely to receive just as much qualified traffic by targeting a couple of good secondary keyword phases, as you will from a single dominant one. Plus with less competition there is the added benefit of less work involved in optimizing your doorway page and in keeping it at the top. Choose your keyword phase carefully. Very often you will be better off creating doorway pages for secondary keyword phases rather than dominant ones i.E. Search terms that are less popular or less main stream. You are likely to receive just as much qualified traffic by targeting a couple of good secondary keyword phases, as you will from a single dominant one. Plus with less competition there is the added benefit of less work involved in optimizing your doorway page and in keeping it at the top. There are various ways to deliver doorway pages. The low-tech way is to create and submit a page that is targeted toward a particular phrase. Some people take this a step further and create a page for each phrase and for each search engine. A simple test is in internet explorer hold down the left side or your mouse and highlight text. If you can highlight it, is is probably html and ok. But if you get a circle with a line across it, your text is in a picture and you need to make changes! |
