Correctly designed doorways can be search engine specific. Now, let's take it to the next level. Some search engines read the meta keywords, and others don't. Correctly designed doorways can be search engine specific. Now, let's take it to the next level. Some search engines read the meta keywords, and others don't. The more about doorway pages article available to site subscribers provides more information about doorway pages, including tips on avoiding problems with search engines. The reason for creating a gateway page is that some engines seem to give a boost to pages which the spider finds on it's own rather than pages that are submitted directly to the search engines by hand. Consequently, the gateway page is submitted to the search engines instead of submitting all of your pages individually. The spider theoretically crawls the gateway page and follows the links to each page on your site. The spider, being so happy that it found this content all on it's own, then tends to give your pages a little bit of a boost in the search engine's ranking. |
