Key word selection must be done carefully with great forethought and understanding of the search engine's selection criteria for key words. The larger the number of key words that are used, the more the relevance of any one key word is diluted. One way to get around this is to create gateway pages.
Key word selection must be done carefully with great forethought and understanding of the search engine's selection criteria for key words. The larger the number of key words that are used, the more the relevance of any one key word is diluted. One way to get around this is to create gateway pages. Information towards the top of the page is considered more important! Many search engines are now becoming content oriented and give much more weight to information at the top of your page.They look for key words in many places so that they can return the best information. Therefore keyword continuity in your site is important. By having your most important key words used with the h1 and then the other "h" ref.'S gives added weight to your key words. The h1 ref should be used only once. The h2, h3 and h4 ref can be used more then once but do not over do it! The sole purpose of doorway pages is to get higher rankings with one or more search engines for a particular set of keywords.
