A highly optimized gateway page or door way page should take the place of your home page. It should not be used to try and fool search engines. If done correctly it will get you extremely high placement. A highly optimized gateway page or door way page should take the place of your home page. It should not be used to try and fool search engines. If done correctly it will get you extremely high placement. In the not to distant past all we had to do was write some meta tags. That would be enough to get us on the the search engines. Those days are gone for good. Content, content and how the content is displayed is of paramount importance now! Another problem is that users don't arrive at the goal page. Say they did a search for "golf clubs," and the doorway page appears. They click through, but that page probably lacks detail about the clubs you sell. To get them to that content, webmasters usually propel visitors forward with a prominent "click here" link or with a fast meta refresh command. |
