Information towards the top of the page is considered more important! Many search engines are now becoming content oriented and give much more weight to information at the top of your page.They look for key words in many places so that they can return the best information. Therefore keyword continuity in your site is important. By having your most important key words used with the h1 and then the other "h" ref.'S gives added weight to your key words. The h1 ref should be used only once. The h2, h3 and h4 ref can be used more then once but do not over do it! Information towards the top of the page is considered more important! Many search engines are now becoming content oriented and give much more weight to information at the top of your page.They look for key words in many places so that they can return the best information. Therefore keyword continuity in your site is important. By having your most important key words used with the h1 and then the other "h" ref.'S gives added weight to your key words. The h1 ref should be used only once. The h2, h3 and h4 ref can be used more then once but do not over do it! However, if you are considering creating such pages beware. All search engines take a dim view of inappropriate use of doorway pages such as optimizing a doorway page for keywords that have no relevance to the page they are pointed to. Such techniques have been used heavily on topical keywords such as 'monica lewinski' in an all-out effort to attract traffic. There you are searching for information for that all-important sales seminar you are hosting and you are slyly redirected to an online sports shop or worse. Does it make you feel like reaching for your credit card? Hardly. Adopting such techniques will win you few friends and will, in all probability, get you excluded from the search engines, and rightly so. |
