In the not to distant past all we had to do was write some meta tags. That would be enough to get us on the the search engines. Those days are gone for good. Content, content and how the content is displayed is of paramount importance now! In the not to distant past all we had to do was write some meta tags. That would be enough to get us on the the search engines. Those days are gone for good. Content, content and how the content is displayed is of paramount importance now! Another problem is that users don't arrive at the goal page. Say they did a search for "golf clubs," and the doorway page appears. They click through, but that page probably lacks detail about the clubs you sell. To get them to that content, webmasters usually propel visitors forward with a prominent "click here" link or with a fast meta refresh command. Key word selection must be done carefully with great forethought and understanding of the search engine's selection criteria for key words. The larger the number of key words that are used, the more the relevance of any one key word is diluted. One way to get around this is to create gateway pages. |
