So what exactly is a doorway page? A doorway page (often commonly called a bridge page or entry page but also referred to as a portal page, pointer page, jump page, gateway page, etc.) Is simply a page designed to rank well for a specific keyword search on a specific search engine. Achieving such a high ranking significantly increases the traffic a web site will generate thus justifying the work involved in the creation and optimizing of the doorway page. So what exactly is a doorway page? A doorway page (often commonly called a bridge page or entry page but also referred to as a portal page, pointer page, jump page, gateway page, etc.) Is simply a page designed to rank well for a specific keyword search on a specific search engine. Achieving such a high ranking significantly increases the traffic a web site will generate thus justifying the work involved in the creation and optimizing of the doorway page. By the way, this gap between the entry and the goal page is where the names "bridge pages" and "jump pages" come from. These pages either "bridge" or "jump" visitors across the gap. Good question? By using this method you have positioned yourself to match several queries right down to a model number if you have followed all the suggestions mentioned earlier. You are also getting smaller and smaller pages which is the easiest way to raise relevancy because search engines give higher ratings to pages where the % of keywords to text is high. A really good product page could reach laying out the path with a gateway page |
