Does this mean doorway pages are spam? Not at all. There are certain circumstances where, if you want to be found successfully on the search engines, you will need to build a doorway page to overcome certain design constraints. This is due to the limitations search engines have with regards to spidering pages generated dynamically (such as cgi pages) or if your site relies heavily on the use of frames or java script. Does this mean doorway pages are spam? Not at all. There are certain circumstances where, if you want to be found successfully on the search engines, you will need to build a doorway page to overcome certain design constraints. This is due to the limitations search engines have with regards to spidering pages generated dynamically (such as cgi pages) or if your site relies heavily on the use of frames or java script. Typically, a gateway page does not contain meta tags and it contains very little textual content. It mainly contains a series of inks to your doorway pages and the other pages on your web site. Another note here: simply taking meta tags from a page ("meta jacking," as infoseek calls it), does not guarantee a page will do well. In fact, sometimes resubmitting the exact page from another location does not gain the same position as the original page. |
