There you are searching for information for that all-important sales seminar you are hosting and you are slyly redirected to an online sports shop or worse. Does it make you feel like reaching for your credit card? Hardly. Adopting such techniques will win you few friends and will, in all probability, get you excluded from the search engines, and rightly so. There you are searching for information for that all-important sales seminar you are hosting and you are slyly redirected to an online sports shop or worse. Does it make you feel like reaching for your credit card? Hardly. Adopting such techniques will win you few friends and will, in all probability, get you excluded from the search engines, and rightly so. A simple test is in internet explorer hold down the left side or your mouse and highlight text. If you can highlight it, is is probably html and ok. But if you get a circle with a line across it, your text is in a picture and you need to make changes! This is "code-swapping," which is also sometimes done to keep others from learning exactly how the page ranked well. It's also called "bait-and-switch." The downside is that a search engine may revisit at any time, and if it indexes the "real" page, the position may drop. |
