This is "code-swapping," which is also sometimes done to keep others from learning exactly how the page ranked well. It's also called "bait-and-switch." The downside is that a search engine may revisit at any time, and if it indexes the "real" page, the position may drop. This is "code-swapping," which is also sometimes done to keep others from learning exactly how the page ranked well. It's also called "bait-and-switch." The downside is that a search engine may revisit at any time, and if it indexes the "real" page, the position may drop. Doorway pages have become big players in todays search engine placement stakes. Now almost every search you do on a competitive keyword or phrase will invariably yield several doorway pages vying for a top 20 placement. The first thing I did was to make the pages of links into index files with a new directory on the server. This allows you to follow the instructions on the search engine placement site as far as submission goes. Since, when they index a site they expect only 1 index file I can submit each index file which also ensures a more thorough indexing of the site. I also added keywords by naming the directories using the keyword for that index. |
