Gateway pages increase traffic to a site by using a technique for choosing keywords that narrows the scope of the words or phrases as the user navigates deeper into the site. This technique makes it easier to improve your search engine placement and positions by narrowing the focus or keywords as the user goes deeper into the site. Gateway pages increase traffic to a site by using a technique for choosing keywords that narrows the scope of the words or phrases as the user navigates deeper into the site. This technique makes it easier to improve your search engine placement and positions by narrowing the focus or keywords as the user goes deeper into the site. Once you get past the picture and image problem , you should then use the h2 ref. The "h2" tag and text containing more keyword phrases are the next items that should be on your page. Webmasters are sometimes told to submit "bridge" pages or "doorway" pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages and by other names. |