This page narrows the keywords right down to a model# for customers who may know it. Once again follow the same procedure for building your meta tags. On the last page or the actual description of the product cut your keywords and phrases down to just the "company","company and product","company product and model#". This is to accommodate engines that are penalizing for large meta tags (infoseek may be doing this). This page narrows the keywords right down to a model# for customers who may know it. Once again follow the same procedure for building your meta tags. On the last page or the actual description of the product cut your keywords and phrases down to just the "company","company and product","company product and model#". This is to accommodate engines that are penalizing for large meta tags (infoseek may be doing this). This is the major bug bear with the creation of doorway pages. Optimizing your code, submitting your page, checking your placement then re-optimizing and resubmitting. It can become a vicious circle which is why this tactic is not used more readily. This is to your advantage of course as it gives you the opportunity to leapfrog your competition and get to the top of the search engines. A certain amount of patience is necessary to implement this technique, however. Just because a spider visits a gateway page is no guarantee it will follow the links. Consequently, if you implement this technique you must keep monitoring your web site to see if your primary pages are actually being crawled. |
