Entrance : Gateway pages increase entry points to your site.
Entrance : Gateway pages increase entry points to your site.
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Choose your keyword phase carefully. Very often you will be better off creating doorway pages for secondary keyword phases rather than dominant ones i.E. Search terms that are less popular or less main stream. You are likely to receive just as much qualified traffic by targeting a couple of good secondary keyword phases, as you will from a single dominant one. Plus with less competition there is the added benefit of less work involved in optimizing your doorway page and in keeping it at the top.
Choose your keyword phase carefully. Very often you will be better off creating doorway pages for secondary keyword phases rather than dominant ones i.E. Search terms that are less popular or less main stream. You are likely to receive just as much qualified traffic by targeting a couple of good secondary keyword phases, as you will from a single dominant one. Plus with less competition there is the added benefit of less work involved in optimizing your doorway page and in keeping it at the top. Hyperlinks using key word phrases should be used in the text as well. Have your keywords appear at least 3 times in your text and in 2 different hyperlinks Typically, a gateway page does not contain meta tags and it contains very little textual content. It mainly contains a series of inks to your doorway pages and the other pages on your web site.
